Strategy & Market Entry
Where to play and how to enter, with a clear plan behind it.
Strategy & Market Entry
Strategy & Market Entry answers the first and most important questions for anyone approaching esports: which games and audiences to target, which segment to play in, and how to enter without wasting time or capital. It is aimed at organisations that are new to esports, or that want to move into a new title, region or business model. IES brings an independent, evidence-based view, so the decision rests on the real state of the market rather than on hype.
What this service includes
Market and opportunity assessment
A structured read of the games, audiences, competitors and risks in the areas that fit your goals.
Positioning and entry model
A clear recommendation on where to play and the model to enter with, from partnership to owned operation.
Business case and roadmap
A costed, staged plan that takes you from decision to launch, with the milestones and choices along the way.
Our approach
We start from evidence, not assumptions. Working from our continuous market watch and our research, we test options against real conditions and pressure-test them with you before committing to a direction.
- A clear view of where to play and where not to
- A recommended entry model with the reasoning behind it
- A practical roadmap from decision to launch
