● Segments
Brands, Sponsors & Rights Holders
Endemic and non-endemic brands entering or scaling their presence in esports.
● The context
Brands, Sponsors & Rights Holders
For brands, esports offers access to a large, young and engaged audience that is hard to reach elsewhere. But esports is not a single market: it is many titles, communities and properties, each with its own culture. Reaching it well means choosing carefully and activating authentically, or the investment is wasted. IES helps brands enter and scale with a plan that fits their goals.
● Market activity
This segment in the global esports market
The global esports audience is counted in the hundreds of millions, and brand investment has become a central source of ecosystem revenue. The chart can show your reach or engagement across the properties you support.
● How we can help you