Commercial & Sponsorship
Rights valuation, sponsorship strategy and activation.
Commercial & Sponsorship
Commercial & Sponsorship is for rights holders, teams and brands that want to create or capture commercial value in esports. It covers how to price and package rights, how to build a sponsorship offer that partners actually want, and how to activate deals so they deliver and renew. IES works from comparable evidence and from both sides of the table, so partnerships are built to last rather than only to sign.
What this service includes
Rights valuation and inventory
A defensible view of what your properties and assets are worth, and how to package them.
Sponsorship strategy and sales support
A target list of the right partners and a compelling, structured offer to take to market.
Activation and measurement
Activation plans and metrics that turn a signed deal into results and renewals.
Our approach
We look at both sides of a deal, so partnerships are built to last rather than only to close. Valuation is grounded in comparable evidence, and activation is planned from the start.
- A defensible view of commercial value
- A sponsorship strategy matched to your assets
- Activation plans that partners want to renew
